Our client, Terasynth, is an aerospace simulations and defense company that needed a brand representative of a traditional, professional defense firm, with the addition of a modern tech.
It was important to establish the brand’s identity as a serious player in their industry through strategic storytelling.
The goal was to evoke feelings of patriotism, honor, and duty in current and potential government customers, while also appealing to a new, younger audience of engineers and tech enthusiasts.
We used a mix of lifestyle and product photography to capture the imagination of our target audience and communicate Terasynth’s brand values.
The logo was derived from a combination of a strong typography wordmark, and a contemporary animated emblem that not-so-subtly hinted at their roots in military aerospace.
The website was designed and built on a mix of raw-code and content-friendly editor, and used an impactful video header to engage visitors and tell Terasynth’s story in an immersive way.